The founder approached us with user feedback from the past 2 years, usage data and a product roadmap for the next year.
- Understand the issues faced by new and existing users while using the app
- Reorganising the architecture of the app to make it coherent for easy navigation and exploration
- Designing the experience with the use of established UX patters on the platform aiming towards recognition rather than recall
- Redesigning the visual language of the brand keeping usability in mind
- Increase retention rates after users sign up
- Lay the foundation for expansion of premium features