Metro India approached us to aide them with the digital transformation of their wholesale B2B business, solving major pain points of their users and subsequently increasing their market share. The project was carried out in 2 phases:
- First, launch of the Customer Consultant tablet application as a beta test for the functioning of the platform.
- Second, launch of the Customer application and website to the public with all of the core features.
Metro Group headquartered in Germany, currently operates in 750 hypermarkets across 29 countries. In India, Metro currently operates 24 wholesale distribution centres.
In India, its core customers include small retailers and kirana stores, hotels, restaurants and caterers (HoReCa), corporates, SMEs, all types of offices, companies and institutions and self employed professionals. It is built on a B2B business model which implies that only business customers can purchase at METRO.
Metro sells a variety of products ranging from FMCG and fresh produce, to clothing and appliances.
In order to have a further reach and ease the task of making purchases, the company decided to establish its digital store. As a first step, Metro’s sales team would be using the newly developed application for their Permanent Journey Plans and Client Servicing processes.
To design a tablet application that aides Metro’s customer consultants with their day to day duties.
Metro's customer consultants that are part Metro's sales team.